F
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facade
no cedilla
factoid
not a trivial fact, but a mistaken assumption repeated so often that it is believed to be true (a word coined by Norman Mailer)
fahrenheit
use in brackets after celsius: 23C (73F), -3C (27F), etc
Fairtrade
The Fairtrade mark is a certification system run by the Fairtrade Foundation; products are entitled to be called Fairtrade (cap F) if they meet the following criteria: a price that covers producers' costs, a premium for producers to invest in their communities, and long-term and more direct trading relations
fairytale
family-size, fun-size
not family-sized, fun-sized
far, farther, farthest
of distances; otherwise further, furthest
far east
but east Asia or south-east Asia is preferable
fatality
use death
father of two
etc, not father-of-two
fed up with
not fed up of
fellow
lc, eg a fellow of All Souls
fellow artist, fellow members, etc: do not hyphenate
female
not 'woman' or 'women' in such phrases as female prime minister, female voters
fete
no accent
fewer/less
fewer means smaller in number, eg fewer coins; less means smaller in quantity, eg less money
fiance
(male), fiancee (female); but note divorcee is both male and female
figures
spell out from one to nine; integers from 10 to 999,999; thereafter 1m, 3.2bn (except for people and animals, eg 2 million viewers, 8 billion cattle)
filesharing
film-maker
Filofax
TM; use personal organiser unless you are sure
finalise, finalised
avoid; use complete, completed
financial years
2001-02, etc
fine-tooth comb
firefighter
not fireman
firm
strictly a partnership without limited liability, such as solicitors, but may be used to mean company in headlines
first
second, third spell out up to ninth, then 10th, 21st, millionth
firstly
prefer first, second, third, etc
first aid
first-hand
first name, forename
not Christian name
first world war
flak
not flack
flammable
rather than inflammable (although they mean the same thing); the negative is non-flammable
flash memory
computer memory that can be erased and reprogrammed, used for example in mobile phones, digital cameras and MP3 players
flaunt/flout
to flaunt is to make a display of something, as in flaunting wealth; to flout is to show disregard for something, as in flouting the seatbelt law
fledgling
not fledgeling
flexitime
flounder/founder
to flounder is to perform a task badly, like someone stuck in mud; to founder is to fail: a business might be foundering because its bosses are floundering
flyer
not flier
focus, focused, focusing
foetid
not fetid
foetus
not fetus
fogey
not fogy
following
prefer after, eg Mansfield Town went to pieces after their Cup exit
foot and mouth disease
for all its worth
but for what it's worth
forbear
abstain; forebear ancestor
foreign names
The French (or French origin) le or de, the Italian di and the Dutch van are all lc when the name is full out: eg Graeme le Saux, Nigel de Gruchy, Roberto di Matteo, Pierre van Hooijdonk;
foreign placenames
Style for foreign placenames evolves with common usage. Leghorn has become Livorno, and maybe one day München will supplant Munich, but not yet. And next time someone says we should call Burma "Myanmar" because that's what it calls itself, point out that Colonel Gadafy renamed Libya "The Great Socialist People's Libyan Arab Jamahiriyya"
forensic
belonging to the courts; it does not mean scientific
forego
go before
forgo
go without
forever
continually: he is forever changing his mind
for ever
for always: I will love you for ever
formula
plural formulas, but formulae in scientific context
fortuitous
by chance, accidental; not by good fortune, lucky. A word that is almost always misused
fractions
two-thirds, three-quarters, etc but two and a half
fresco
plural frescoes
friendlily
curious adverb defined by the OED as 'in a friendly manner, like a friend'
Friends of the Earth
abbreviate to FoE after first mention
fulfil, fulfilling, fulfilment
fundraiser, fundraising
no hyphen