S
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Sad
seasonal affective disorder
Safeway
Sainsbury's
for the stores; the company's name is J Sainsbury plc
Saint
in running text should be spelt in full: Saint John, Saint Paul. For names of towns, churches, etc, abbreviate St (no point) eg St Mirren, St Stephen's church.
saleable
Sats
standard assessment tasks
SATs
scholastic aptitude tests (in the US, where they are pronounced as individual letters)
Scandinavia
Norway, Sweden, Denmark and Iceland; does not include Finland
schoolboy, schoolgirl, schoolchildren, schoolroom, schoolteacher
one word
schools
Alfred Salter primary school, Rotherhithe; King's school, Macclesfield, etc
School
Cap up the s when talking about Schools within our University
school years
year 2, year 10, key stage 1, etc
scientific measurements
take care: "m" in scientific terms stands for "milli" (1mW is 1,000th of a watt), while "M" denotes "mega" (1MW is a million watts); in such circumstances it is wise not to bung in another "m" when you mean million, so write out, for example, 10 million C
amps A, volts V, watts W, kilowatts kW, megawatts MW, milliwatts mW, joules J, kilojoules kJ
scientific names
no need to italicise — E coli (Escherichia coli) etc. The first name (the genus) is capped, the second (the species) is lc — eg Quercus robur (oak tree)
ScotchTape
TM; say sticky tape
scratchcard, smartcard, swipecard
seas, oceans
uc, eg Black Sea, Caspian Sea, Pacific Ocean
seasons
spring, summer, autumn, winter all lc
seize
not sieze
self-control, self-defence, self-esteem, self-respect
hyphenated
Sellotape
TM; say sticky tape
Shia, Sunni
two branches of Islam (note: not Shi'ite); plural Shia Muslims and Sunni Muslims, though Shias and Sunnis are fine if you are pushed for space
shoo-in
not shoe-in
shopkeeper
shortlist, longlist
Short money
payment to opposition parties to help them carry out their parliamentary functions, named after Ted Short, the Labour leader of the house who introduced it in 1975
side-effects
siege
not seige
silicon
computer chips
silicone
breast implants
Singaporean names
in three parts: eg Lee Kuan Yew
Singin' in the Rain
not Singing
single quotes
in headlines (but sparingly), standfirsts and captions
siphon
not syphon
ski, skis, skier, skied, skiing
skipper
usually only of a trawler
Sky Plus
not Sky+
socialism, socialist
lc unless name of a party, eg Socialist Workers party
social security benefits
all lc: income support, working tax credit, etc
sod's law
soiree
south
south London, south-west England, the south-east: all lc
spacing
We have one space after a full stop and before the next sentence beginning. Not two, not three
spelled/spelt
she spelled it out for him: "the word is spelt like this"
spicy
not spicey
spoiled, spoilt
she spoiled her son: in fact he was a spoilt brat
spokesman, spokeswoman
are preferable to "spokesperson", but if possible attribute a quote to the organisation, eg "The university said ... "
spring
square brackets
use for interpolated words in quotations, eg Dr Marsh said: "Nigel [Hill] has my full support'
square metres
not the same as metres squared: eg 300m squared is 90,000 sq m which is very different to 300 sq m; we often get this wrong
stadium
plural stadiums
stalactites
stalactites cling from the ceiling; stalagmites grow from the ground
stationary
not moving
stationery
writing materials
sticky-back plastic
stiletto
plural stilettos
still life
plural still lifes
stilton
cheese
stimulus
plural stimuli
storey
plural storeys (buildings)
stratum
plural strata
stylebook
but style guide
sudoku
summer
Sunni, Shia
two branches of Islam (note: not Shi'ite); plural Sunni Muslims and Shia Muslims, though Sunnis and Shias are fine if you are pushed for space
supermarkets
Marks & Spencer or M&S, Morrisons, Safeway, Sainsbury's, Tesco, Woolworths (no wonder people get confused about apostrophes)
supermodel
every new face who makes a name for herself these days is labelled a supermodel; model is normally sufficient
supersede
not supercede
swap
not swop
swingeing
swinging 60s
synopsis
plural synopses
syntax
beware of ambiguous or incongruous sentence structure: 'A man was charged with exposing himself in court yesterday'
synthesis, synthesise, synthesiser