The Camera: An Extension of our Eyes
01 Aug 22
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Ellisse Vernon | BSc (Hons) Adult Nursing
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Over the last decade, the internet has expanded beyond what many could possibly have imagined. In fact, it is fair to say that when looking at a company, no matter how large or how small, one of the first things that people do nowadays is turn to the internet to check out their website. If a company doesn’t have an internet presence, then in a market that is highly competitive this can put them out of the running for potential customers. Along with a website, today’s businesses rely heavily on social media content creation tools, and creative people within their workforce to ensure they stay visible online.
The Digital Content Creation Market
The digital content, or social media content creation market, is huge. In fact, one thing that many companies realised they needed to do at the beginning of the pandemic was to create an online presence. Whether this was through a social media page or a simple website, this was the only way they could continue to reach potential customers. It was quite simply a case of going digital or missing out.
It is projected that the global digital content creation market will reach as much as 24,160 million USD by 2027. These projections indicate that this will be a staggering leap from the 2020 figures which show 12,400 million USD. This put the predicted rate of growth at around 9.5%.
What Is Digital Content?
Digital content is defined as a file or some other form of information that is either published or stored in a digital format. This might be simple text, graphics, animation, video or audio files or even images. Content creation tools and software are utilised by those individuals involved in the creation of digital content and can assist not only in the authoring but also in the publishing and distribution of digital content.
When it comes to digital content it is believed that North America is the holder of the largest share of the market. This is something that has been linked to their incredibly strong adoption and use of content creation tools for digital content and the services that are linked to this.
With the proliferation of individuals choosing not to return to the office but opting to work from home, it is likely that the need for social media content creation will only continue to rise. After all, we have all learned to do many more tasks from the comfort of our own homes. Those quick dashes to the shop during the office lunch hour may well be a thing of the past and instead be replaced by a quick trip around the internet in search of whatever is needed. Now, more than ever, it is expected that digital content will come into its own and those companies who choose not to invest could well be left behind.
NEW - BA Digital Content Creation at the University of Bolton – A Career in the Digital Sector
If a content creation qualification is something that you are considering, then why not take those first steps and enrol on a course that could give you the vital tools to pursue your career goals.
At the University of Bolton, we have a new and exciting BA Digital Content Creation course that can pave the way to a rewarding career with great progression prospects. With inspiring guest lecturers, live briefs and a range of specialist modules, this course has been designed for the modern age, giving you all the skills you need to make your mark.
Along with a great education, you can also benefit from a great community of staff and students. The University of Bolton has been voted 1st in the North West of England for student experience for the second year running*, so why not come and experience #UniAsItShouldBe by applying to study with us?
If you would like to learn more about the university or our content creation courses, we would be delighted to talk to you. Our team of friendly advisors can be contacted at +44 (0)1204 900 600. Alternatively, you can look at the course in more detail here, or email your query to email@example.com. We look forward to hearing from you.
*The Times and The Sunday Times - 2022, 2021