18/05/2021

Categories: Art & Design and Fine Art, Undergradute

Sustainable, Protective, Attractive Packaging - Can it Really be Done?

Being environmentally friendly is no longer seen as a passing phase, nor is it seen as a concept that should be the concern of just a select few. Treating the world we live in with respect is becoming an increasingly important message to society on a global scale and playing no small part in this is the use of sustainable packaging over single-use plastic.

The concept of sustainable packaging is now important to both consumers and brands as it become more evident that eco-friendly packaging could play a large part in lessening the impact we have on the environment. Whether this means eliminating single use plastics on products or looking at ways to become more recyclable and renewable, introducing eco packaging is no longer an option for brands, but instead, a necessity.

Manufacturers who have made the commitment to improving the sustainability of their packaging have two challenges on their hands. The first is the packaging itself; the second is its design.

What Is Sustainable Packaging?

In order to be sustainable, packaging should reduce its footprint on the environment over time, use ingredients that are raw or 100% recycled, come from a minimised production process (with a smaller carbon footprint) and be more reusable. McDonalds is amongst those companies who have made a commitment to sustainable packaging with the promise that all of their packaging will be 100% renewable and recycled by 2025. Of course, all this isn’t much use if the new packaging does not appeal to consumers.

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