Is Fast Fashion on the Way Out?

For many, the pandemic has acted as something of a catalyst, fashion-wise. With nowhere to go and no money to spend, buying new clothes has taken a backseat. But does this mean the end for fast fashion?

During lockdown, many people have overhauled their wardrobes, selling those outfits that they have only worn the once (and have no intention of wearing again) or donating unwanted clothing to charity. In many cases, people have opted to use the money they would have otherwise spent on fast fashion to purchase wardrobe staples, which could be considered more sustainable clothing options.

The Effects of the Pandemic on Fast Fashion

The dose of reality that the pandemic has afforded many people has seen something of a shift away from fast fashion, which has led to speculation that this may be a trend that is on its way out. In short, people have become more aware of what they are throwing away and as a result of furlough and the financial constraints many have been under, just how much their money was worth.

Add that to the fact that some fast fashion brands’ return policies are sketchy at best, and this has led to many people opting to keep their money in their pockets, rather than adding to the fast fashion impact on the fashion industry and the planet.