Matthew France

Programme Leader and Link Tutor

Matthew France - MSc, DMI Expert, FHEA, PgCert, DipM, BA (Hons), is a self-published author and colleague of the Greater Manchester Business School. He is Programme Leader for BSc (Hons) Digital Management and Marketing, BSc (Hons) Retail Business Management (Chartered Manager Degree Apprenticeship) Pathway and a Link Tutor.

With a diverse background spanning 25 years in the retail industry, Matthew's portfolio boasts senior management roles at corporate powerhouses like Tesco, Marks and Spencer, and Aldi. Such real-world experience infuses his academic teachings, making him adept at fostering innovative learning experiences that seamlessly merge academia with the commercial landscape. Matthew's recent academic endeavors include launching the Chartered Manager Degree Apprenticeship (Retail) program, which was inaugurated with JD Sports.

Research Interests and Research Subject Specialisms: Matthew's keen areas of interest encompass small businesses, digital marketing, leadership, retail operations, organisational culture and change management, and retail strategy. These specialisms are a result of his extensive hands-on experience in the retail world, his entrepreneurial ventures, and his academic pursuits.

Teaching specialisms; Digital Marketing, Retail Operations and Management

Publications and Research: Self Published Book – An Entrepreneurs Story – Seen it, Done it, Got the T-shirt.

SOCRATIVE AS A TOOLSUPPORTING THE EXISTING CURRICULUM: A PRELIMINARY QUANTITATIVE EXAMINATION OF STUDENTS PERSPECTIVES
March 2020
DOI: 10.21125/inted.2020.2262
Conference: INTED2020 (14th Annual International Technology, Education & Development Conference) At: Valencia, Spain
Matthew France, Xiuli Guo, Paul Cowley

USING WHATSAPP TO ENHANCE STUDENTS’ LEARNING: A COHORT ANALYSIS AT A UK UNIVERSITY
March 2020
DOI: 10.21125/inted.2020.2263
Conference: 14th International Technology, Education and Development Conference
Xiuli Guo Matthew France Paul Cowley

NAVIGATING THE NEW DEGREE APPRENTICESHIPS: A FACILITATOR’S PERSPECTIVE
November 2019
DOI: http://dx.doi.org/10.21125/iceri.2019.2009
Conference: 12th International Conference of Education, Research and Innovation
At: Seville, Spain

Professional Online Profile Links (e.g., LinkedIn)
https://www.linkedin.com/in/matthew-france-dmi-expert-msc-ba-hons-dipm-fhea-pgcert-32b82740/

Affiliations
Digital Marketing Institute (DMI)
Higher Education Academy
Chartered Management Institute

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