What Does a Digital Marketing Manager Do?

Do you want to be part of a future-proof industry that is estimated to be worth £561 billion with a predicted year-on-year growth rate of 10%?  

Digital marketing could be the ideal career for you!  

This blog explores the primary duties of a digital marketing manager and how they help make businesses stand out online. We also explain how a digital management and marketing degree can support you in becoming a future manager. 

The Growth of Digital Marketing  

People who work in marketing need to have a keen eye for detail and the creative talent for positioning things in a way that is going to catch people’s eye and gain engagement. It is much more than design; and thanks to rapidly increasing technology, the future is digital. These days, you’d struggle to come across a business who doesn’t invest in a digital marketing strategy. Even if they simply just have a social media presence, they’re still in the digital world. 

Additionally, one area of digital marketing which has taken off massively is email marketing. After all, everyone has an email account, whether it’s for personal or business use, and businesses recognise this. That’s why 89% of marketers are currently using email marketing to generate leads. This trend is set to continue as we carry on through 2023. 

Responsibilities of a Digital Marketing Manager 

The idea that digital marketing is a fast-paced, action-packed career is certainly true. This is because, as a manager, there are so many different areas to oversee. From social media to copywriting, to PPC, SEO, data analytics, and email marketing;, no two days will ever be the same. To delve into a bit more detail, typical responsibilities might include: 

 - Planning digital marketing campaigns, including web, SEO, email, social media, and display advertising 

- Maintaining the business’s social media presence across all digital channels 

- Measuring and reporting on the performance of all digital marketing campaigns  

- Identifying trends and insights, as well as optimising total spend and performance based on these insights  

- Brainstorming new, creative growth strategies 

- Planning, executing, and measuring experiments and conversion tests 

- Working with internal teams to create landing pages and optimise user experience 

Study a Digital Management and Marketing Degree  

If you live and breathe digital marketing, this could be the ideal career for you. It’s an industry you need to have a real passion for as the ever-changing nature of the industry means that new updates are coming out every day. You need to have a positive mindset and want to keep up to date. 

At the University of Bolton, using our specific BSc (Hons) Digital Management and Marketing course, we can give you the best of both worlds by allowing you to follow your passion and keep up with industry practices. The course is accredited by the Chartered Institute of Management. Overall, it aims to prepare you for the e-commerce and marketing opportunities offered by social media, data analytics, and emerging technologies. 

Our expert lecturer team will support you in building your marketing knowledge from fundamental principles up to advanced topics. You'll cover areas such as segmentation, product and customer lifecycles, customer relationship management, planning integrated marketing campaigns and customer insight. Live briefs, guest lectures and specialist modules will support you in gaining experience in a range of digital marketing techniques. And, finally, you’ll develop the essential practical and technical skills you'll need to plan, create, and manage innovative and engaging digital marketing campaigns. 

So, if you want to learn what makes businesses stand out online, then pick a degree that has been voted first for Course and Teaching Satisfaction* and click here to view the BSc (Hons) Digital Management and Marketing course details.  

For more information, please contact us at enquiries@bolton.ac.uk or call on 01204 903903. We’re always looking to provide a positive and supportive learning environment to support your career ambitions. 

#UseYerLoaf… and choose #UniAsItShouldBe! 

*The Guardian, Best University Guide – Course and Teaching Satisfaction – Northwest - 2022