WHY DIGITAL CONTENT IS THE NEXT BIG THING!

As more individuals use the Internet for information, there has been a rise in digital content to meet the need. By 2030, the global digital content creation market is anticipated to be worth $38.2 billion. The advent of virtual reality and artificial intelligence is predicted to enhance the demand for digital content creation tools in the coming years; the future of digital content is filled with exciting new opportunities.  

As the pandemic brought the globe to a halt, one thing that kept us up to speed was digital content. While everyone exercised social distance, digital information enabled individuals to stay connected even when they were physically separated from one another. In today's world, the emergence of digital media and content has served a critical part to any business survival or growth; exchanging information thanks to digital material and social networks like Twitter and Facebook.  

If you are somebody who is creative and embraces the digital world, then maybe you should consider the BA (Hons) Digital Content Creation at the University of Bolton, here is a little peak of the future of digital content and why it's going to continue to grow in the coming years.
 
WHAT IS DIGITAL CONTENT, AND WHO CREATES IT?  

You can't go a single mouse-click these days without coming across digital content. Digital content, often known as digital media, can take numerous forms, ranging from textual and audio, and video files to visuals, animations, and photographs. Many in the content business claim that digital content is everything that can be produced and is available for download or sharing. It is logical to assume that if you are on the world wide web, you are most definitely looking at, viewing, or listening to digital content.  

The glorious thing about digital content is that anybody can create it. If social media has proven anything, it is that we are all potential content providers. If digital content is defined as any piece of data that is posted, then you are a digital content creator with every Instagram post you send, every clip you post to Facebook, and every time you publish an article on LinkedIn. 

Digital content is essential because it allows you to reach and communicate with your intended audience in ways that traditional media cannot. With so much data accessible online, having high-quality content that captures people's attention is more crucial than ever. Businesses want high-quality digital content to reach new consumers and expand their operations. Bloggers require high-quality digital material to entice prospective readers and keep them returning for more. And regular people like you and me require high-quality digital material in order to share our ideas and opinions and thoughts. 

THE PRESENT AND FUTURE OF DIGITAL CONTENT:   

The global digital content creation market was valued at $11 billion in 2019 and is predicted to reach $38.2 billion by 2030. Digital content development is an essential part of the marketing strategy used to entice potential clients via white papers, blog entries, e-newsletters, case studies, and other means; assisting firms in increasing their reach. With rising web traffic and the proliferation of Internet services, digital content production has emerged as a critical communication medium.  

Businesses are focused on digital marketing tactics to capitalise on growing web traffic and are employing digital content development tools and services. With the bulk of activities being handled in isolation, digital content production has assisted businesses in staying on track with their business goals.   

If you are someone who is all about digital content and digital trends, then this is the perfect time to start your career with a degree like our BA (Hons) Digital Content Creation. 
 
KEY DRIVERS/FACTORS OF DIGITAL CONTENT IN TODAY’S SOCIETY: 

The rising number of smart connected devices, which is predicted to exceed 20 billion in a few years, is one of the primary drivers propelling the digital content industry.  

Also, end-user sectors such as education and information technology are seeing major gains in their business operations as a result of the implementation of Internet of Things (IoT) analytics. Smart gadgets are inexpensive in both developed and developing countries, which explains their high adoption rate. Apple, Amazon.com, and Alphabet have improved their online libraries, giving users instant access to music and high-definition (HD) movie material.  

Another important element fuelling the growth of the digital content business is the rising use of social networking sites. Because of its capacity to give instant feedback on content via weblog and social networking sites, social media has emerged as a key data source for many companies. Content creators and marketers are leveraging social computing solutions for identity, marketing, broad-based knowledge management efforts, and recruiting, resulting in more cost-effective partnerships throughout the global workforce. Manufacturers explore new channels to sell their latest services, goods, and ideas by embracing social networking sites such as TikTok and Snapchat.  

Digital content producers are increasingly using social networking sites and Internet searches to evaluate possible talent for content production and determine the demand for their specific type of content. With the increased consumption of digital content, companies and merchants are investing more in mobile advertising to market their products.  

FINAL THOUGHTS:  

Easily created, accessible around the clock, and covering even the most complex of subjects, digital content is the future. 

Digital technology will only grow more in importance in our modern society, with home assistants like Alexa and Siri carving the way for the next generation of artificial intelligence devices and appliances.  

Careers in digital media start with the correct undergraduate degree, which builds a framework of skills and understanding that allows graduates to pursue a variety of professional routes. 
 
Follow these links to investigate how the Bolton University's BSc (Hons) Digital Management and Marketing (which includes training in marketing and digital media, conceptual design, UX/UI design, and social media) or BA (Hons) Digital Content Creation can prepare you to enjoy a rewarding career in digital media. 

The University of Bolton is a supportive, friendly, and creative environment, where we hope to make your career ambitions a reality. To find out more about our BA (Hons) Digital Content Creation course, please click here.