BSc (Hons) Digital Management and Marketing

• 104 UCAS points. We accept a full range of qualifications that carry UCAS points, including A-levels, BTECs and T levels. Please see our guide to the UCAS Tariff for examples of how to achieve these points. For most courses, we are also able to consider non-tariffable qualifications.
• Any subjects are acceptable at Level 3. Relevant subjects are preferred; for example, business studies, psychology, computing or science.
• You should also have five GCSEs at grade C or above or grade 4 to 9 (or equivalent), including English and Mathematics.
• If you have non-traditional entry qualifications and relevant experience, or a suitable portfolio of work that we consider a reasonable substitute for the qualifications we typically accept for this course, we’ll be happy to consider your application.
• You may be required to attend an interview and/or provide a portfolio of work.
• If English isn’t your first language, you’ll also need IELTS 6.0 with no less than 5.5 in any band (or equivalent). We also accept a range of other English language qualifications – please visit our English Language Requirements web page for more details.
• If you don't meet the entry requirements for this course, please consider our BSc (Hons) Business Management with foundation year course.

Where changes are made to material information contained in this course description or a decision is taken to suspend a course between the offer of admissions and enrolment, we will inform applicants at the earliest possible opportunity and will outline the various options available to the applicant.

As the University of Bolton is well-established as a provider of education across the spectrum of business management and digital technologies, we’re ideally placed to offer degree-level studies in digital marketing and management.

Advances in technology are driving innovations in marketing and retail. The growth in new media platforms, including social media, has led to changes in how consumers interact with brands, products and services. Consumers are demanding more personalised, interactive and entertaining marketing communications, served through constantly evolving digital and online channels via an ever-changing range of devices. Our BSc (Hons) Digital Marketing and Management offers you skills in digital marketing, developed through a vibrant mix of training in the fundamentals of marketing and business management, data analytics, web design and app design and development. As a graduate of this forward-thinking degree, you’ll be ready to create and manage digital marketing campaigns for the myriad of public and private sector organisations looking to promote their goods and services creatively through online and digital spaces.

During the course, you can also expect to develop a wide range of technical, professional and interpersonal skills, such as attention to detail, teamwork, communication, time management, problem-solving and lifelong learning. Overall, you’ll be well-prepared for a career in digital marketing and management, working for an employer, an agency, or as a freelance consultant.

What can I do with this qualification?

Exciting opportunities are available with big brands, advertising and marketing agencies, and organisations of all sizes needing digital marketing and e-commerce expertise to promote their brands, products or services. They want professionals who can manage digital marketing content and build strategy using their excellent understanding of the content marketing funnel, sound knowledge of data analytics and clear understanding of design for digital, online and mobile platforms. As a graduate of this course, you’ll possess impressive practical and technical prowess in digital marketing, alongside the management and communication skills needed to lead marketing projects.

After graduation, you’ll be well placed to seek roles in digital marketing management, digital campaign management, SEO, PPC, social media management and brand management. You’ll likely also find opportunities in social media content management and strategy, digital advertising, leading business project teams and more general e-commerce roles. Depending on your interests, you might also pursue data analytics, web design, app development, or market research roles.

You’ll also be ready to progress to postgraduate-level studies or professional qualifications to develop your expertise and professional practice further. The University of Bolton offers a range of master’s degrees in business management and creative technologies that could enhance your career prospects and job satisfaction. Moreover, you'll be well placed to pursue additional qualifications and higher levels of membership with the CIM.

Alternative career options

Graduates can use the qualification as a stepping-stone into a range of other careers. For some of these roles, relevant experience and/or postgraduate study may be required. They include:

• Management
• Communications and PR
• Media and journalism
• Financial management
• Information systems
• Purchasing
• Teaching and education
• Self-employment
• Banking
• Auditing and quality assurance
• Project management
• Risk and insurance
• Research
• E-tail

Important note regarding tuition fees for the 2023-2024 academic year: EU nationals who meet residency requirements (have settled or pre-settled status) may be eligible for 'Home' fee status. If you do not meet these residency requirements, overseas fees will apply. Irish citizens living in the UK or Ireland will be eligible for 'Home' fee status under the Common Travel Area arrangement. Please read the student finance for EU students web page on www.gov.uk for information.

The fees for a student's course of study will be set for the normal duration of that course subject only to inflationary increases – measured by the Consumer Price Index (CPI) recorded in March each year to take effect for subsequent start dates.

For 2023-2024 entry, the maximum government approved undergraduate tuition fee for UK students is £9,250 per year. The University is able to charge this fee subject to an approved Access and Participation Plan for 2023-2024 and its current rating in the Teaching Excellence Framework.

Bursaries

Click here for more information about the scholarships and bursaries available to University of Bolton students.

Lectures introduce the core course content, while seminars allow you to explore subjects in greater detail through both face-to-face and online teaching sessions. Tutorials offer you space to ask questions, ensuring you understand the topics covered in the lectures and seminars. We use case studies and practical scenarios as a means to help you learn to apply academic theory to real-life scenarios, allowing you to gain insights into current practice in a working digital marketing environment. You’ll also need to undertake considerable guided independent study; for instance, library research and background reading, preparing for seminar and tutorial activities, and working on assignments.

Guest lectures and presentations by a variety of visiting experts from relevant employment areas offer you the chance to further develop your technical knowledge and understanding. We work collaboratively with industry partners to create live briefs and offer work placements that give you opportunities to experience current e-commerce and digital marketing practices first-hand.

In terms of assessment, you can expect time-constrained exams, essays, reports, presentations, portfolios, and others. These contribute to your final module mark and allow you to demonstrate that you have met the learning outcomes.

We also use other forms of assessment to help you learn, provide you with feedback and inform your development. These do not, however, count towards your final module mark.

Modules

The modules listed below may be a mixture of compulsory and optional. You may not have the opportunity to study all the modules shown as part of the course.

• Professional and Academic Skills Development
• Business Environment
• Contemporary Issues in Marketing
• Information Systems and Big Data Analysis
• Introduction to Data Analytics
• Financial Decision Making in Business
• Project Management
• Enterprise, Innovation and Creativity
• Customer Insights
• Planning Campaigns
• Business Management and Career Development
• Business Project
• Dissertation
• Strategic Management
• E Commerce and Contemporary Marketing Practice
• Integrated Digital Marketing Strategy
• Psychology of Digital Consumer Behaviour
• Advanced Data Analytics
• Digital Marketing Techniques

Assessment methods

Learning activities

Disclaimer

The university will use all reasonable endeavours to deliver your course as described in its published material and the programme specification for the academic year in which you begin your course. The university considers changes to courses very carefully and the university will minimise any changes. Please be aware that our courses are subject to review on an ongoing basis and changes may be necessary due to legitimate staffing, financial, regulatory and academic reasons. The content of course modules and mode of associated assessments may be updated on an annual basis. This is to ensure that all modules are up-to-date and responsive to employment and sector needs. The published course material and the programme specification contain indicative ‘optional modules’ that may be subject to change due to circumstances outside of our control. For this reason, we cannot guarantee to run any specific optional module.